Linkedin has become the cornerstone of professional social networking for businesses and employees alike. It saw an incredible 22% increase in engagement in 2022 and now has 900 million members, making it the perfect place to cultivate your personal brand. LinkedIn audits are a fundamental part of any yearly brand spring clean. You can use … Read more
LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. It’s equally important that you track your performance by monitoring the LinkedIn platform’s native stats tool. … Read more
If your company uses LinkedIn for business, then tracking LinkedIn analytics would be an important part of your social media strategy. LinkedIn analytics tools allow marketers to track LinkedIn metrics and measure progress. Now you may wonder, why does it matter? When it comes to qualifying your LinkedIn marketing efforts, tracking LinkedIn analytics is essential. … Read more
Believe it or not, LinkedIn still seems intimidating for most businesses. Why? Well, the reason is quite obvious. People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. But this is not so! In fact, LinkedIn released a series of updates to encourage budding brands to … Read more
As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. When users open LinkedIn, they don’t expect to see you walking your dog (though, occasionally, that’d be ideal). Instead, most LinkedIn users want to see fresh perspectives, great content, and informative, thought-leadership posts. No wonder it’s … Read more
Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. The professional setting of LinkedIn is great for cutting through the fluff and being direct with your audience. As per the latest social media statistics, LinkedIn witnessed an outstanding 22% engagement soar in 2022. It … Read more
Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Generating leads on LinkedIn can effectively reach potential customers and introduce them to your products and services because you get ample … Read more
LinkedIn is a platform with a professional pulse. Conducting marketing here is especially beneficial for businesses. It helps them expand the network in their own industry and other sectors as well. Now, competition across industries is a well-known fact in the current business landscape. But this can be the very ingredient to incredible success for … Read more
To scale your business, you need to grow your professional network in your industry. Here, LinkedIn is the best option for you. The platform boasts about 875 million members in more than 200 countries and territories worldwide. This wide audience pool of industry experts and professionals can effectively introduce you to your target audience. It … Read more
LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and … Read more