Hello there, ✋
Starting from the Oscar talk to TikTok ban rumors, the last couple of weeks were eventful for every marketer.
We also saw the rise of GPT-4 and Google Bard’s disappointing launch. With every passing day, you hardly know when you will be forced to pivot from your existing marketing strategy.
That’s why we strongly recommend following Social Media Keynotes. Watch out for us twice a month; you won’t risk missing out on any major social media updates!
Without any further ado, let’s start with the hottest breaking news!
Table of Contents
News Flash⚡
Latest social media updates you wouldn’t want to miss:
1. TikTok is on death row as multiple countries plan to ban it for security concerns.
2. YouTube’s recent update includes features like podcast analytics, hashtag recommendations, and new video download options.
3. Instagram is testing full-length replays of Reels in Stories to boost views.
Value Stack 💰
Here are a few gold nuggets and must-have resources that are bound to make your life easier:
1. Beginners Guide To Generating Leads On LinkedIn
2. 22 Social Media Monitoring Tools To Track Brand Mentions In 2023
3. 8 Mistakes That Are Ruining Your Social Media Monitoring Efforts
Try Now ✨
Check out how to manually add posts in Listening and Campaign Trackers on Keyhole.
Success Stories🎊
Background: Emerging Ag is a Canada-based boutique consulting firm that provides communications and public affairs services to clients in the agriculture, food, and health industries. It partnered with Global Dairy Platform to celebrate World Milk Day on June 1 for 3 consecutive years.
Problem: The team at Emerging Ag initially tried hashtag tracking manually. However, getting accurate and in-depth metrics around these keywords was tough. Manual tracking also limited them to monitoring lesser keywords.
Process: After using Keyhole, they tracked more than 250,000 posts from May 29 to June 1. They tracked the impression growth and changed sentiments on a year-on-year basis.
Result: Emerging Ag coordinated a worldwide social media campaign that garnered 842 million impressions on social media for #WorldMilkDay, #EnjoyDairy, and local hashtags in 40 translations.
What’s Trending? 💫
After an immense uproar over ChatGPT, OpenAI leveled up their game and officially released GPT-4 on March 14. A week later, Google unleashed their much-awaited rival, Bard.
Google Bard is still rolling out to the US and UK users first to collect user feedback before the worldwide release. Meanwhile, GPT-4 is made publicly available via ChatGPT Plus.
We tracked both of them on March 20 & 21 and came across remarkable numbers:
GPT-4
- Total number of posts shared: 926.8K
- Total posts shared at peak hour: 185K
- Total impressions: 5.3B
- Sentiment Score: 87
Bard
- Total number of posts shared: 250.2K
- Total posts shared at peak hour: 58.9K
- Total impressions: 2.2B
- Sentiment Score: 78
It’ll be interesting to see who’ll be deemed victorious down the line! 💪🏻
Tweet Tip ✨
Learn from Madalyn how to master Twitter video marketing:
Meme Squad 💪
Fresh stock for meme-loving marketers:
Lovin’ it? 💛
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