Is Your Brand Missing… a Mascot? 

Platty, a small platypus plushie.

There’s a reason your kid is so attracted to that Frosted Flakes box—and it has a lot to do with the cool tiger, not just the sugary flakes. Mascots have long had their place in advertising, marketing and brand recognition. But, they are regaining popularity, as some brands seek to have a bit more fun with […]

Move Aside, Reddit: Here’s How Consumers Can Find Real Human Reviews Online

woman sitting on a couch scrolling through her phone

So you need a vacuum. Or the best hair dryer. Or a rug, dishwasher or hiking boots. Where do you turn? A year ago, that answer may have been simple. You’d read “Top 5 Hiking Boots” from your favorite and most trusted digital publications or some reviews online and scan Amazon’s five-star ratings to determine […]

Where’s the Help for ‘Sandwich Moms’? 

A woman making sandwiches with her mother and daughter.

I was in the middle of helping my mom out of her hospital bed to the bathroom when my son called and couldn’t find his cleats. Both of these tasks would have been manageable, except for the fact that my work email inbox had just passed 100 “unread” messages again. Each was occupying space in […]

Hybrid Workplace Trends Take Hold as Employees React to RTO

a woman sitting at her laptop and working while in an office setting

Coffee badging, calendar blocking, polyworking, #WorkTok and work from bed are all trends we wouldn’t have predicted just five years ago. But the world of hybrid work is becoming more complex: As employees push for what they need, some employers push for them to be back in the office at 8 a.m. sharp.  The 2024 […]

18 Thoughtful Mother’s Day Gifts for Every Type of Mom

A smiling young woman presents a slightly older woman with a gift box.

When it comes to Mother’s Day, finding the perfect gift can sometimes leave you perplexed. How do you even begin to shop for someone who wears a multitude of hats throughout the day? This Mother’s Day, take time to remember that moms have personal interests and hobbies outside of being a mom—even when they say […]

Saying ‘No’ Might Equal a ‘Yes’ When it Comes to Promotions 

A woman at her desk making a thumbs down sign.

It’s a word we often come to dread, avoid or fear—especially when it comes to saying it to your boss. But what if a no now might actually create a yes later? It might even be the backbone principle of setting healthy boundaries in the workplace, and you might be surprised how many times the […]

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